In a nutshell, the key to keeping your audience engaged and making sure your posts are popping up in the feed is through your Stories. (Psst need some Instagram Story inspo? Read our post: 5 Ways to Spark Endless Engagement with Instagram Stories 🌈 ) That same study from Social Insider also found that brands with over 10,000 followers reached 9% of their audience as long as they were consistent and posted engaging Stories every day. This means Stories are an excellent place to share more content, spike engagement, and retain views! They’re the perfect place to show some personality, experiment with video, and try out different features.
In a study by Social Insider, they found that brands who posted at least 6 Stories a day were able to keep more than 70% of their viewers engaged enough to watch them until the end! Instagram Stories are a crucial factor in not only your account’s engagement, but in retaining your audience members.
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